Every business from the biggest multinationals to the smallest, most local of ventures must all suffer the same question: ‘how can we reach customers?’ It’s a tricky question, for sure, and there is no one right answer, but one of the simplest things any company can do is to provide a well-maintained blog.
There aren’t many businesses that wouldn’t benefit from pushing regular content out there onto the internet, whether that’s entirely digital enterprises like us here at clovio or coworking companies like KAPTÁR.
Here’s why you need to be running a blog for your own company.
Target potential clients
These days if you’ve a question that needs answering, where do you turn? In most cases it’ll be the internet browser icon on your desktop or mobile phone. The majority of us look for answers to our needs online, and if you maintain a blog to draw in speculative researchers, then you’re already over the biggest challenge and a huge step closer to actually converting them into customers.
In this sense, think about who your target audience is and what they might be searching for. In our case, we at clovio try to provide the answers that content creators would be looking for.
Valuable, personal connections
A company’s website is informative; it tells the reader what they need to know. A blog, on the other hand, is more personable. It allows an opportunity to express a more human side to what should otherwise remain a faceless entity, and that is important for bringing in new clients, partners, or customers.
For KAPTÁR, this is essential. As a coworking space, it’s important to recognize the people that make use of the service and by interviewing its regulars the blog creates a sense of the community that is built around it.
Establish yourself as a professional
Even if you’re just a small startup trying to make its way in an increasingly challenging market, there’s no reason you shouldn’t reveal to the world just how much of an industry leader you are. It’s about being confident in yourself, and if you produce regular content on a blog that highlights your strengths and knowledge as a professional in your particular field, then would-be clients are much more likely to feel comfortable working with you.
Our own blog, for example, covers everything that a digital media brand should, discussing the hows and whys of content creation, web design, and even managing a business.
Create an identity
Any kind of online content is putting yourself out there and, sure, the company website is the most important in that regard. But that’s not where you truly reveal to the world the kind of business that you want to be. Of course, setting the tone of the company and the work you do can be done through a professional website, but with a blog it’s more like showing your style rather than telling.
At clovio we do this to present the sort of content we create across our various website brands, using the same tone of voice, the same approach to formatting, and the same values of community-driven content that all of our work is infused with.
The holy grail for any company blog is getting your potential customers to come back on a regular basis. With a captive audience in tow, you’re more likely to get those leads through engagement, ultimately resulting in more sales or greater opportunities for marketing.
For businesses who sell their products through their website – think clothes designers or cookery equipment – having a blog that draws readers in on a regular basis creates a connection with them. Over time they’ll become more likely to trial your product or services, they’ll be able to more easily find out about various events or the community of users involved with the brand.
Our latest guest of KAPTÁR Success Stories is András Sali, the lead data scientist of Alphacruncher.
Hi András, thank you for accepting our invitation!
Hello Bálint, thank you for inviting me!
Could you please summarize in a few sentences what Alphacruncher does?
With pleasure! We usually say briefly that “Alphacruncher is the platform for scientific research”.
To explain this a little, we position ourselves between the consultants and the software developers. We say that we offer individual solution packages, which includes our similarly individual market knowledge and experience.
What are the current projects?
We work on two really exciting projects at the moment.
One is an education-related software, which they use to teach various complex finance and economy terms in a way that it’s not necessary to code a lot.
This will be way more complex than the video online trainings, which are popular nowadays. First of all, because the teacher is there, live on the other side, answering questions, reacting to the students’ comments and solving various tasks with them in real time…
And the other one?
The other software gets developed for researchers. We are planning a platform where they can connect all kinds of data and make calculations with them. Therefore their work gets much easier and later it can be utilized in education as well.
This is very important because data itself is a very expensive product. The researching universities spend tens of millions of Forints yearly on them. To stay in the field of finance, this kind of data can be for example historical share prices or any other kind of financial index that researchers want to work on with.
Our solution will help to increase the chance to introduce this data in education. Since the data is expensive, mostly only a part of researchers gets permission to buy such an amount..
Usually, the researcher who spent the money on the data does the work, which then gets forgotten before anyone in the university even saw it… And then there’s a new enthusiastic professor, who wants to use it in his lectures, but he doesn’t even know about its existence…
Is there a special reason why the academic sector is so important to you?
Many of our team has a past there – including me. I got my PhD in the field of finance at a university in Switzerland.
It’s funny, everyone of Alphacruncher started out as a student of my consultant… It was his idea that this could turn into a business.
First, he saw what ridiculous amounts of money universities spend on data, on own servers… They had to hire someone who operates the whole system, which becomes obsolete after two years… This was the first time he thought “I’m sure, this can be done better…”. This is how the concept of Alphacruncher was born in the head of our CEO Alexandru.
Wait a second… How did you get to Switzerland for your PhD?
This was in 2010. I was already together with my wife, but we didn’t want to go to America… we didn’t wanna go so far away from Hungary.
We “discovered” Switzerland, where the universities had good scholarships and we could both go together. So we decided to do it. I graduated at the University of Lugano.
If my information is correct, you also have a child. Do you have any strategy to maintain a good work-life balance?
Yes, I have a two year old son, Matyi.
My strategy is to try keeping fixed work hours. Of course, sometimes it’s not possible due to deadlines or urgent stuff, but usually I can stick to it and this helps a lot.
The hardest part about this is that I really love what I do. And I ponder a lot. Often I catch myself thinking about solutions for current work issues “outside the work hours”.
Csaba has worked as a frontend developer for the past ten years. Then in February, after leaving his last workplace, he started developing mobile games. Now, this is an exciting, scary, creative time in his life.
What have been your funniest/best KAPTÁR moments so far?
Sometimes, the most usual moments are the best: to arrive in the office, the „what’s up, how’s it going?“ with the others, playing with the current dog. But there are also memorable events, like the KAPTÁR bingo night, the Christmas and NYE party, and recently the Mexico night. These are all great memories, which brought me closer to the others.
What are the biggest milestones in your life?
I’ve had a couple, but the last was 2013 when I moved to Malta for 3,5 years. It brought many happy moments, travelling, friends and opportunities and it widened my horizon on many levels. When I came back home, I kept the contact and worked remotely for more than 2 years for the same company there.
Your most important life experience, since you’ve become a coworker?
That I should have tried much earlier to work from such a place. Here, I could meet tons of inspiring, positive people with a similar mindset. By their example, I can see that people with enough stamina and focus are able to build a successful business.
I’m a business owner from Riga, Latvia. My company iPhone Photography School helps people take better photos with the iPhone. I’ve been thinking about moving to a new city for a while now. I’ve always liked Budapest and I finally decided to come for longer. I’m happy that we’ve set up our team to be able to work from anywhere in the world. Now I get to try it myself.
What is your most important life lesson, since you became an entrepreneur?
Life is what you make it. For better or for worse, what you put in is what you get out. Once you understand that, you never need to look for motivation.
What is the best part of your job?
It must be all the amazing people I get to meet. Business partners, mentors, co-workers become friends, inspire me to do more and continuously show something new and exciting about the world. I was glad to meet some very cool at KAPTAR too. Everyone here seems nice, cheerful, yet ambitious.
What was most annoying about working at home?
Definitely the poor internet connection. I need to make a number of calls every day. I’d always seem to lose my connection at the worst possible time. My internet connection even became a running joke in one of our team meetings. That was my first and only day working from home here in Budapest. I joined KAPTAR the next day.
Why did you choose KAPTÁR?
I decided to check out KAPTAR because it’s very close to my apartment. I chose to stay because it has everything I need: an internet connection, great work conditions, and tasty food right next door.
Hello, my name is Eric Rasmussen. I am the owner of a one-person business based in Cambridge, Massachusetts USA. I am a web designer and developer.
What is your most important life lesson, since you became an entrepreneur/freelancer?
Resist the temptation to work all of the time. Make sure you carve out some time on weekends and evenings for family/friends/fun. And don’t think “Oh if I don’t take this job, maybe there will never be another and my family will starve”. Believe in yourself and your skills and abilities!
What is the best part of your job?
Being able to work from anywhere., whether it be at home in my pyjamas:), on the train or plane, or at Kaptar!
What are you most proud of in your life?
That I was able to build my own business and was able to support my family with it, that my wife and I raised our children to be good people, and that I was able to learn Hungarian!
Why did you choose KAPTÁR?
I investigated various workspaces online and Kaptar appealed to me for its central location, flexible work hours and reasonable price. I think I made a good decision, I really like the work atmosphere at Kaptar and everyone has been super friendly.