KAPTÁR – clovio: Why Run a Company Blog

KAPTÁR – clovio: Why Run a Company Blog

Every business from the biggest multinationals to the smallest, most local of ventures must all suffer the same question: ‘how can we reach customers?’ It’s a tricky question, for sure, and there is no one right answer, but one of the simplest things any company can do is to provide a well-maintained blog.   There aren’t many businesses that wouldn’t benefit from pushing regular content out there onto the internet, whether that’s entirely digital enterprises like us here at clovio or coworking companies like KAPTÁR. Here’s why you need to be running a blog for your own company.   Target potential clients   These days if you’ve a question that needs answering, where do you turn? In most cases it’ll be the internet browser icon on your desktop or mobile phone. The majority of us look for answers to our needs online, and if you maintain a blog to draw in speculative researchers, then you’re already over the biggest challenge and a huge step closer to actually converting them into customers. In this sense, think about who your target audience is and what they might be searching for. In our case, we at clovio try to provide the answers that content creators would be looking for.   Valuable, personal connections   A company’s website is informative; it tells the reader what they need to know. A blog, on the other hand, is more personable. It allows an opportunity to express a more human side to what should otherwise remain a faceless entity, and that is important for bringing in new clients, partners, or customers. For KAPTÁR, this is essential....
KAPTÁR success stories – András Sali

KAPTÁR success stories – András Sali

Our latest guest of KAPTÁR Success Stories is András Sali, the lead data scientist of Alphacruncher.   Hi András, thank you for accepting our invitation! Hello Bálint, thank you for inviting me! Could you please summarize in a few sentences what Alphacruncher does? With pleasure! We usually say briefly that “Alphacruncher is the platform for scientific research”. To explain this a little, we position ourselves between the consultants and the software developers. We say that we offer individual solution packages, which includes our similarly individual market knowledge and experience. What are the current projects? We work on two really exciting projects at the moment. One is an education-related software, which they use to teach various complex finance and economy terms in a way that it’s not necessary to code a lot. This will be way more complex than the video online trainings, which are popular nowadays. First of all, because the teacher is there, live on the other side, answering questions, reacting to the students’ comments and solving various tasks with them in real time… And the other one? The other software gets developed for researchers. We are planning a platform where they can connect all kinds of data and make calculations with them. Therefore their work gets much easier and later it can be utilized in education as well. This is very important because data itself is a very expensive product. The researching universities spend tens of millions of Forints yearly on them. To stay in the field of finance, this kind of data can be for example historical share prices or any other kind of financial index...
KAPTÁR face – Csaba Illés

KAPTÁR face – Csaba Illés

Csaba has worked as a frontend developer for the past ten years. Then in February, after leaving his last workplace, he started developing mobile games. Now, this is an exciting, scary, creative time in his life.   What have been your funniest/best KAPTÁR moments so far? Sometimes, the most usual moments are the best: to arrive in the office, the „what’s up, how’s it going?“ with the others, playing with the current dog. But there are also memorable events, like the KAPTÁR bingo night, the Christmas and NYE party, and recently the Mexico night. These are all great memories, which brought me closer to the others. What are the biggest milestones in your life? I’ve had a couple, but the last was 2013 when I moved to Malta for 3,5 years. It brought many happy moments, travelling, friends and opportunities and it widened my horizon on many levels. When I came back home, I kept the contact and worked remotely for more than 2 years for the same company there. Your most important life experience, since you’ve become a coworker? That I should have tried much earlier to work from such a place. Here, I could meet tons of inspiring, positive people with a similar mindset. By their example, I can see that people with enough stamina and focus are able to build a successful...
KAPTÁR face – Ugis Balmaks

KAPTÁR face – Ugis Balmaks

I’m a business owner from Riga, Latvia. My company iPhone Photography School helps people take better photos with the iPhone. I’ve been thinking about moving to a new city for a while now. I’ve always liked Budapest and I finally decided to come for longer. I’m happy that we’ve set up our team to be able to work from anywhere in the world. Now I get to try it myself.   What is your most important life lesson, since you became an entrepreneur? Life is what you make it. For better or for worse, what you put in is what you get out. Once you understand that, you never need to look for motivation.   What is the best part of your job? It must be all the amazing people I get to meet. Business partners, mentors, co-workers become friends, inspire me to do more and continuously show something new and exciting about the world. I was glad to meet some very cool at KAPTAR too. Everyone here seems nice, cheerful, yet ambitious.   What was most annoying about working at home? Definitely the poor internet connection. I need to make a number of calls every day. I’d always seem to lose my connection at the worst possible time. My internet connection even became a running joke in one of our team meetings. That was my first and only day working from home here in Budapest. I joined KAPTAR the next day.   Why did you choose KAPTÁR? I decided to check out KAPTAR because it’s very close to my apartment. I chose to stay because it has everything...
KAPTÁR face – Eric Rasmussen

KAPTÁR face – Eric Rasmussen

Hello, my name is Eric Rasmussen. I am the owner of a one-person business based in Cambridge, Massachusetts USA. I am a web designer and developer.   What is your most important life lesson, since you became an entrepreneur/freelancer? Resist the temptation to work all of the time. Make sure you carve out some time on weekends and evenings for family/friends/fun. And don’t think “Oh if I don’t take this job, maybe there will never be another and my family will starve”. Believe in yourself and your skills and abilities!   What is the best part of your job? Being able to work from anywhere., whether it be at home in my pyjamas:), on the train or plane, or at Kaptar!   What are you most proud of in your life? That I was able to build my own business and was able to support my family with it, that my wife and I raised our children to be good people, and that I was able to learn Hungarian!   Why did you choose KAPTÁR? I investigated various workspaces online and Kaptar appealed to me for its central location, flexible work hours and reasonable price. I think I made a good decision, I really like the work atmosphere at Kaptar and everyone has been super...